The first fully circular cycling wear brand. are bringing lasting change to the industry, making 100% circularity a reality.

Ride with purpose, dress with impact.

In our vision, we see the future of cycle wear as circular, embracing restoration and regeneration right from the start.


We envision a world where our beloved garments live unforgettable adventures, and never fall victim to the waste bin. 

Let's pedal towards a future where our cycling wear is well loved, lived-in and leaves nothing but joy in their wake!We want to change the cycle wear industry into something we are proud to be a part of.
What is the circular economy? It looks beyond the current classical way clothes are made.It's based on three principles:

1. Design without waste and pollution.

2. Keep products and materials in use

3. Regenerate natural systems.

The Cycle

Wear it

Discover the durable quality of Velor cycling wear. Crafted to last years, each piece rewards you with every ride. As you pedal, new memories and stories unfold, waiting to be shared. Whether it's gravel, road, or any adventure, Velor wear is designed to accompany you every step of the way. Wear it as frequently as you can, knowing that each wear contributes to our planet's well-being. So, wear it with pride..


Repair it

Life throws surprises, leaving marks on your cycle clothing. We get it. Some moments are so exciting, others downright hilarious—like forgetting to unclip from your bike. Don't worry, we've all been there! Velor has got you covered with our special repair program. Let us take care of that, while you continue making memories with Velor doing your part for the planet.


Reuse it

Your cycle wear is built for endurance, just like you (most of the time ;) . Don't let it gather dust - share the joy! Pass it on to a fellow rider or give it a fresh spin. Every time you choose to reuse, you're not just saving money, you're also saving resources. It's a smart move for your wallet and the planet. Reuse it, because good cycle wear deserves a long, adventurous life.


Recycle it

Eventually, even the best clothes reach the end of their journey. When that time comes, don't just throw it away. Recycle it- at Velor. Our cycle wear is designed to be recyclable, making it easy for you to be environmentally responsible.


Reinvent it 

Our commitment to the planet goes beyond recycling - we strive for complete circularity. In our world, nothing is wasted.. Your old gear, once recycled, embarks on a new journey. We transform these materials into new, high-quality cycling gear. This means that the jersey you recycle today could be part of your brand new kit tomorrow.  We're not merely recycling; we're reinventing the ride.