What is a B Corp™? The “B” stands for Benefit — for all.
B Corp™ certification is awarded to companies that put purpose at the heart of their business, proving that success can go hand in hand with positive impact.
To earn it, organizations undergo a rigorous evaluation and must make a legally binding commitment to:
- Enhancing customer wellbeing
- Supporting employees
- Protecting the environment
- And contributing to their communities.
How is B Corp™ certification obtained and maintained?
Becoming a B Corp™ means earning at least 80 points in a rigorous assessment led by B Lab, the nonprofit behind the certification. Headquartered in the U.S. but active worldwide, B Lab helps businesses shift their focus beyond profit to embrace positive impact on people, communities, and the planet. At its core, B Corp™ is about valuing all stakeholders – not just shareholders.
What B Corp™ isn’t
It’s not about greenwashing or claiming perfection. It’s about continuous improvement and genuine accountability. At Velor, we embrace feedback to keep pushing our impact further while delivering top-quality cycling gear for every ride.
What B-Corp is
It’s a recognition that when you ride with Velor, you’re supporting a brand committed to ethical, sustainable, and responsible practices. Every product you wear contributes to:
- Reducing waste through circular design
- Caring for people and communities
- Supporting environmental initiatives
B Corp™ certification confirms that sustainability, ethics, and rider experience are all top priorities—because at Velor, we believe you should feel good on your bike, inside and out.