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Velor & Green Cycling - Together for Sustainable Cycling

Velor & Green Cycling - Together for Sustainable Cycling

door Florian Jardin

Cycling for All by Green Cycling x Velor

"Thanks to the use of recycled materials, a Velor jersey requires 62% less fossil energy than a standard jersey. As for water consumption, Velor gear results in a 69% reduction compared to a standard cycling kit."

VELOR is more than just a cycling apparel brand.
It’s a commitment, and a concrete response to a simple question:
Can we ride with gear that truly respects the planet, without compromising on performance and comfort?

At VELOR, we believe the answer is yes. And we prove it every day alongside those who ride with purpose. This partnership with Green Cycling embodies our shared goal: to support clubs, organizers, and cycling communities in their transition toward a more sustainable and responsible cycling culture.

Anthony Roux, French road champion in 2018, reviewed every detail. The specialized media endorsed the craftsmanship. And our life cycle analysis confirms it: this is one of the most eco-responsible kits on the market. The Velor Spring-Summer 2025 collection combines pro-level performance, bold aesthetics, and a clear environmental commitment. A fit designed for intensity. Recycled materials of European quality. And manufacturing in a certified workshop in Portugal.

Florian Jardin, founder of VELOR, sums up our approach in one sentence:
"At VELOR, we don’t just make clothes.
We offer a new path for cycling.
A circular path. More responsible. And more honest."


A brand designed for committed cyclists and clubs

VELOR was founded with a clear ambition: to offer high-performance, comfortable, and eco-responsible apparel made to last. We are committed to providing you with a credible and practical alternative to traditional cycling gear.

Our difference is built on four key pillars:

  • 100% Portuguese production, in audited and responsible workshops

  • Recycled and regenerated materials, carefully selected for their minimal impact

  • Full traceability and total transparency across our entire supply chain

  • Design collaboration with top-level cyclists from various disciplines: road, gravel, ultra-distance, and more


Innovative materials for circular cycling

This collection, described as the most environmentally responsible on the market, features innovative materials such as recycled marine waste in its jerseys and bib shorts.

Our bib shorts and jackets include ECONYL® fiber, a 100% recycled and recyclable nylon developed by AQUAFIL, made from waste like abandoned fishing nets and industrial carpets. This regeneration process goes beyond recycling—it transforms waste into high-quality raw materials, ready to go the distance.

For our jerseys, we work with the SEAQUAL INITIATIVE, a collective actively fighting marine plastic pollution. In collaboration with fishermen, ports, and NGOs, SEAQUAL recovers marine waste and transforms it into a technical fiber – SEAQUAL® YARN – used in our apparel.
Wearing a VELOR jersey means actively contributing to cleaning up the oceans.


Tried, tested, and trusted by serious cyclists

Our collections are worn by ambassadors who reflect our technical standards and embrace diverse cycling practices:

Anthony Roux, French national champion 2018
Florian Moreau, ultra-distance specialist (Transcontinental, Race Across France…)

Whether it’s road, gravel, triathlon, or long-distance touring, their real-world feedback helps us deliver apparel that’s as durable as it is comfortable—built for demanding riders.


Measuring to improve: Life Cycle Analysis (LCA)

At VELOR, we don’t stop at recycling. Each product undergoes a complete Life Cycle Assessment (LCA), conducted with a sustainability researcher from Maastricht University and our suppliers.
Our goal? To measure the CO₂ emissions tied to our production, along with fossil resource use and water consumption—and implement actions to reduce our environmental footprint.
From raw material extraction to end-of-life, including manufacturing, transport, use, and recycling, this rigorous methodology drives every design decision.

Thanks to this in-depth analysis, a Velor jersey emits just 0.98 kg of CO₂, which is 68% less than a traditional petroleum-based synthetic jersey.


Together for more responsible cycling

With Green Cycling, we’re working to shift mindsets and practices. Every club and event can be a force for change. Choosing eco-responsible apparel is a powerful signal—a sign of cycling that’s future-focused.

At VELOR, community spirit is central to our mission. We know that more and more cyclists want to ride in a way that’s aligned with their values. That’s why each jersey proudly features a distinctive yellow patch.
It’s not just a style element. It represents our values: eco-responsibility, commitment, transparency, and circularity.

VELOR is here to support your transition.
Riding responsibly is not only possible—it's already happening.


Learn more about Green Cycling: cyclismepourtous.com
Follow VELOR on Instagram: @velor_cycling