Our jersey is made of outstanding innovative fabrics. These are made of yarns consisting of post-consumer waste. 95% of our short sleeve jersey consists of recycled material. As a result, the material in our jersey has a 50 % lower carbon footprint compared to regular jerseys. But that’s not all. They are soft to touch, highly breathable and ensure an excellent fit. All to make sure that you have a nice and comfortable ride; at least from a clothing perspective, because we can’t flatten mountains!

From a practical point of view we have added three pockets, and an additional one with a zipper to protect your valuables. Zipper covers protect your skin from rubbing against the front zippers. And do you know the added bonus of our zippers? They are made of recycled materials too!

While creating the Pure line we have tried to reduce the environmental impact as much as possible without compromising durability or performance. The result makes us proud, Ride Pure!

Our fabrics are certified according to GRS standard, BLUESIGN®, OEKO-TEX® and ISO 14001 standards, ensuring sustainable production and full traceability throughout the value chain.