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Velor x Bivouak: Bikepacking as an Act of Freedom, Gender Equity, and Ecological Transition

Velor x Bivouak: Bikepacking as an Act of Freedom, Gender Equity, and Ecological Transition

door Florian Jardin

In a world saturated with speed, noise, and carbon-intensive transport, some initiatives choose a different path.

The collaboration between Velor, a French brand of eco-friendly cycling apparel, and Bivouak, a collective dedicated to low-carbon bike travel and bikepacking, embodies that alternative.

Here, cycling is not just a sport.
It is a tool for autonomy.
A driver of environmental transition.
An act of freedom.

 

Bivouak: Free, Equal, Alive

Freedom: Reclaiming Movement as Liberation

Bivouak empowers individuals to take ownership of their mobility and reclaim their freedom through movement.

Through accessible bikepacking adventures and train-connected cycling trips, Bivouak promotes a more conscious, slower, and more responsible approach to travel. Transportation is no longer just a means to reach a destination — it becomes an integral part of the journey itself.

By crossing physical and territorial boundaries, participants realize they are part of a larger, fragile ecosystem.

Low-carbon cycling travel becomes a powerful tool for reconnection:

  • Reconnecting with the body
  • Reconnecting with landscapes and territories
  • Reconnecting with living ecosystems

Discover bikepacking adventures and cycling trips: https://www.bivouak.cc/

 

Gender Equity: Transforming the Outdoor Industry

The cycling and outdoor world still faces significant gender inequalities.

Bivouak actively works toward gender parity in outdoor sports, with a clear objective: achieving balanced representation at its events. The collective also engages in advocacy to ensure women fully reclaim their place in public and natural spaces.

As board members of a women-led cycling association, Bivouak’s founders are helping reshape the culture of cycling and bike travel.

In this vision, freedom is only real if it is accessible to everyone.

 

Living Systems: Conscious, Low-Carbon Tourism

Bivouak promotes a regenerative and low-carbon approach to sustainable tourism, rooted in respect for living systems.

This includes:

  • Designing cycling routes accessible by train
  • Promoting active mobility
  • Supporting multimodal travel
  • Working closely with local territories

The goal is clear:

Reduce carbon transport.
Limit noise pollution.
Leave no trace.

Bike travel becomes both a lever for ecological transition and a tool for personal and collective transformation.

 

Velor: Toward Circular and Responsible Cycling Apparel

Velor addresses another essential dimension of sustainable cycling: equipment.

Founded in 2021, this French brand develops eco-friendly cycling clothing with a bold ambition — drastically reducing the environmental impact of sports textiles.

Its approach is built on three pillars:

1. Recycled and Traceable Materials

Velor jerseys and bib shorts incorporate a high percentage of recycled materials, limiting the extraction of new fossil-based resources.

  • A Velor cycling jersey contains 83% recycled materials
  • A Velor bib short contains 69% recycled materials

2. 100% European Production

Materials are sourced from Italy and Spain, and garments are manufactured in Portugal.

This European supply chain reduces carbon footprint while ensuring high social and labor standards.

3. The First 100% Circular Cycling Jersey

Velor goes further with the launch of the market’s first fully circular cycling jersey, made from recycled old jerseys.

The goal: close the loop and transition from a linear production model to a true textile-to-textile circular system.

Discover eco-friendly cycling apparel: https://www.velor-cycling.com

 

Why the Velor x Bivouak Collaboration Makes Perfect Sense

This partnership between a circular cycling apparel brand and a low-carbon bike travel collective is built on deep alignment.

1. Environmental Consistency

Bivouak addresses mobility.
Velor addresses equipment.

Together, they tackle two key dimensions of cycling’s environmental impact:

  • How we move
  • How we dress

Traveling by train with your bike while wearing a circular jersey aligns experience and equipment with your values.

 

2. A Subtle but Powerful Political Vision of Cycling

Cycling becomes:

  • A tool for autonomy
  • An act of sobriety
  • A concrete alternative to carbon-intensive transport
  • A lever for reshaping cultural narratives

The Velor x Bivouak collaboration proves that another model is possible in the cycling world — more responsible, more inclusive, more aware of living systems.

 

3. Building an Ecosystem of Committed French Brands

Beyond a simple partnership, this collaboration contributes to structuring a broader ecosystem of French brands committed to ecological transition.

Bikepacking.
Sustainable tourism.
Recycled textiles.
European production.
Active mobility.

These issues are interconnected — and must be addressed together.

 

Toward a Freer, More Equal, More Living Cycling Culture

Free.
Equal.
Alive.

These three words define Bivouak.
They also resonate with Velor’s ambition.

By combining low-carbon bike travel and circular cycling apparel, this collaboration represents a new way of practicing cycling:

  • Lower environmental impact
  • Greater autonomy
  • Greater inclusion
  • Greater meaning

 

Join the Movement

Whether you are passionate about bikepacking, a fan of train-accessible cycling travel, or simply curious about more sustainable cycling, this collaboration opens a new path.

👉 Explore Bivouak’s bikepacking adventures: https://www.bivouak.cc/
👉 Discover