Some partnerships are born around visibility. Others are built around shared beliefs. The story between VELOR and Cycling for Climate belongs firmly to the second category.
For nearly five years, we have been working together with one conviction: cycling can be a genuine force for environmental change not only through performance or adventure, but through the choices we make as riders, brands and communities.
A shared vision from the start
When VELOR was created, sustainability wasn't a marketing initiative. It was the reason the brand existed. The ambition was clear: prove that cycling apparel could be designed differently, less waste, less extraction, more responsibility.
At the same time, Cycling for Climate was bringing together thousands of cyclists across Europe around a common mission: raising awareness and taking action for the climate through cycling. The alignment was immediate not because we shared business objectives, but because we shared values.
Turning awareness into action — jersey collection & circular economy
Over the years, Cycling for Climate became much more than an event partner. It became one of the most important collection channels in our circular economy journey. Through its community and events, riders were encouraged to give a second life to old cycling jerseys that would otherwise end up forgotten or as waste.
Those jerseys became a resource. A starting point. The first building blocks of what would later become RELOV our circular jersey made from end-of-life cycling apparel.
C4C 2025: the collection continues
BUY THE C4C JERSEY HERE
This year, during Cycling for Climate's flagship event, riders will once again have the opportunity to bring back old jerseys and contribute directly to the circular economy. Every jersey collected represents something bigger than textile recycling it proves that cycling communities can actively participate in building solutions. Not someday. Today.
RELOV: the result of a collective effort
When people see RELOV, they see a cycling jersey. What they don't always see is the ecosystem behind it: the riders who returned old garments, the communities that supported collection initiatives, and the organisations that believed change was possible.
Cycling for Climate has been one of those organisations from the very beginning. Without this collaboration, RELOV would simply not exist in the same form.
What comes next
Five years later, our mission remains unchanged: create better products, reduce waste, keep materials in circulation, and show that performance and responsibility can coexist. Together with Cycling for Climate, we believe the future of cycling is not only about riding further it's about riding with purpose. And we're only getting started.
Find out More about the RELOV collection :
>Men's RELOV cycling jersey - FOREST
>Men's RELOV cycling jersey - DUNES
>Women's RELOV cycling jersey - FOREST
>Women's RELOV cycling jersey - DUNES
