Creating and selling circular jersey is not that simple!

Creating and selling circular jerseys is indeed a complex challenge, as highlighted by Velor's commitment to full circularity. The process involves redefining materials, production, and recycling practices to achieve the ambitious goal of 100% sustainability. Velor’s approach is built on values like collaboration, honesty, and innovation to inspire change in the cycling industry. Every jersey is not just a product but a step toward rewriting the story of sustainable cycling. It's about delivering joy with garments that make you feel good while doing good for the planet​.

The challenges of the circular economy are vast, but someone has to pedal the first mile. Together, Velor and Tuvalum are proving that circularity can be the engine of a thriving, sustainable future. Here's how we’re rewriting the rules of the game.

While Velor transforms old jerseys into premium, circular cycling wear, Tuvalum refurbishes second-hand bikes, giving them a second chance on the road. Both brands are united in their mission to put the circular economy at the heart of cycling—and it’s the riders who reap the rewards.

🚲 Cycling in Harmony with Your Values

When you choose Velor and Tuvalum, you’re not just purchasing quality products—you’re contributing to a greener economy. Here’s what’s in it for you:

• Ride with Purpose: Align your passion for cycling with your commitment to the planet.
• Enjoy High-Quality Products: Durable, stylish, and built to perform.
• Support a Greener Future: Every purchase fuels a more sustainable industry.

💪 Overcoming the Challenges of Circularity

Making the circular economy work requires determination, innovation, and a commitment to doing what’s right—even when it’s not easy. Here are the hurdles we’ve faced and how we’re overcoming them:

1. Logistics for Second-Hand Goods
   Managing the flow of pre-loved products from customers is complex. Velor and Tuvalum prioritize seamless processes to ensure every step—from collection to refurbishment—is as smooth as a downhill glide.

2. Responsible Marketing
   We’re not just selling products; we’re promoting mindful consumption. It’s about showing customers the value of investing in sustainable gear without compromising on quality or performance.

3. Production and Reuse
   Velor’s commitment to repair and reuse pushes the boundaries of innovation, proving that sustainability and cost control can coexist.

🌍 The First 100% Circular Partnership

Velor X Tuvalum is more than a collaboration; it’s a movement. Together, we’re crafting a vision for a more sustainable economy, offering cyclists high-quality, comfortable products that don’t compromise their values.

This partnership exemplifies what’s possible when brands dare to cycle off the beaten path, working towards a common goal: a circular future.

Join us. Together, let’s ride into a greener tomorrow.

More information on Tuvalum